What does BCBG brand mean?
Azria also designed clothing for Cyrus’ 2009 American tour. Azria left BCBG in 2016 as the company foundered. BCBG Max Azria filed for bankruptcy in 2017 and was sold to Marquee Brands and Global Brands Group. On May 31, 2017, ZappLight announced that Max Azria joined ZappLight and its parent co Clean Concept LLC as CEO and partner.
The high-street fashion brands include Kate Spade, Sandro, Maje, Paule Ka, Juicy Couture, Karen Millen, La Martina, Elie Tahari, Tiffany & Co, BCBG, Halston Heritage, Ted Baker, paving the way for the mall’s biggest and highly-anticipated fashion campaign of the year.
Acronym Definition BCBG Beau Cul Belle Gueule (French: Nice Butt BCBG Bon Chic Bon Genre BCBG Basket Club de Basse-Goulaine (French ba
Mr. Azria created BCBG Max Azria in Los Angeles in 1989 as a practical alternative to the expensive, ornate styles that proliferated during the conspicuous consumption of the 1980s. He later said that one of his goals was to democratize runway-quality fashion.
Azria was also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompassed over 20 brands. Azria left BCBG in 2016….
That’s why we’re named for bon chic, bon genre, a Parisian expression that means good style, good attitude. It’s what BCBG stands for, and it’s also what we stand for, in fashion and in life.
BCBG was fashion, and it was a little overpriced, but it wasn’t too overpriced if they only had 50 stores. But for 570 stores, it was overpriced. You can focus more on quality if you’re making less, but it’s difficult to produce quality when you have that many stores.
Named from the French phrase bon chic, bon genre, a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit.
Is BCBG a high end brand? EUROPEAN LUXURY, L.A. STYLE With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and romantic ideas and translates them into elevated, modern pieces. Each collection captures the best moments in fashion and make them wearable – for every woman, at any time.
good style, good attitude
That’s why we’re named for bon chic, bon genre, a Parisian expression that means good style, good attitude. It’s what BCBG stands for, and it’s also what we stand for, in fashion and in life.
